Tips on Transitioning to a New Web Design Company

A transition from one website design company to another can be a tricky situation. The original vendor often views the new vendor as a competitor. Some web design firms have been known to be unwilling to release information and provide access to what they view as intellectual property as well as other proprietary resources. By not willingly sharing the information they make it difficult for a company to take their website somewhere else.

A company or organization should not stay with a website design company that they are not satisfied with; after all you want to have the best websites for your organization. However, a transition to a new web design company should not be taken lightly; it takes a good amount of planning and preparation for a smooth and successful transition.

Consider the following tips when transitioning to a new web design company:

First ask yourself why you feel the need for a change. Is there a way to re-work a new contract with the current design firm so that you can avoid the move?

Timing is important. You don’t want to change website designs or companies in the middle of a big product launch.

Read the fine print and legal documents of the contract with your current web design company. There are sometimes penalties for termination. Some contracts don’t have any specifics about responsibilities during a transition and other contracts are very specific about what information will and will not be shared.

Compile all of the hosting details, site statistics, and technical specifications for your website. Most likely you will need to gather this information from the original website design company. Putting the request in writing will help to speed the process.

Use the site statistics report to show other website design companies bidding on your redesign. It will allow them to develop a plan around current site traffic patterns, target market interests, and develop a search engine marketing strategy.

Search for a design firm that creates website design with SEO in mind.

When you have done your research narrow your web design firm options down to three choices. Provide each company with as much information as you can and allow them to bid on the redesign. Ask that they include the following details: Budget, Time-frame of completion, Redesign strategy outline, Search Engine Optimization incorporation, and Other web design details such as form pages, Facebook pages, lead generation, etc.

Once you have received bids and proposals review each one carefully. Evaluate the proposals based on their comprehensiveness and look for a company who will exceed your expectations.

Tips to Improve Your Webpage Performance

website-navigation.jpg-300x300Web page loading time plays an important role in drafting the destiny of the website. One of the biggest challenges posed by web developer during website development is developing download time friendly websites. Most of the web visitors love to visit those web pages which are downloading time friendly. According to a survey conducted by leading research organisation most of the users feel that things don’t happen fast enough to impress them. According to Christian Heilmann – Hollywood action flicks are to be blamed for generating the expectation of fast loading web pages in the web visitor because they always show the high decree, data rich animated webpage interfaces that pop up at the click of the mouse spilling out encyclopedic data within matter of few milliseconds. The over use of technology or very immature use of it may kill the purpose of the particular website application. It is always important to display the correct information at the places which will guide the web visitor to their ultimate goal.

There are many factors which may contribute towards slow download time of your webpage like

1. HTML is most commonly used for web development. Heavy file size of the HTML documents used during particular website development venture is one of the foremost reasons to slow down the downloading time of your webpage.

2. File size of another elements used during website design like graphics, programming scripts, and other multimedia functions are also responsible for slowing down the websites downloading time.

3. The speed of internet connection, server, and responsiveness of visitor’s computer also hampers the speed of the website.

These are just some of the technical factors which may play important role in affecting the speed of the particular website. There are certain measures to be taken up at web developer’s end during web development to create the download time friendly web application. Those measures are:

1. Optimise the HTML file size.

2. Optimise the file size of the elements used up for website application development like graphics, scripts and other multimedia elements. Thoroughly check the HTML scripts to ensure that webpage is not loaded with unwanted scripts during webpage development. Clearly define the image sizes and their container elements so that images load very fastly.

3. Use CSS script to control the functions in particular website application.

4. Now day’s web developers find it easy to use PHP script and JavaScript to cut down the file size and to cache the collated file during web application development. The files are cached, and are automatically updated when some changes are made in data during any phase of application development or website development.

5. Image jumble: Most the web developers used the idea of incorporating the low file size images during the early phases of the website development. These images were very quick in arresting the attention of the web visitor because the images with smaller file sizes loaded first in the mean time the images with large file size loaded up. This invoked the feeling of “more to come” in minds of the visitor. So web developer can use same method with much perseverance to grab the attention of the web visitor till the webpage loads fully.

Kickstart Your Jobsearch With A Professionally Developed Website

The one common theme among all job seekers is anxiety. Anxiety about the economy, employment and hiring trends, popular professions etc. The topmost question in any job seeker’s mind is whether their profile is good enough. Soon to graduate students, recent grads or middle level professionals all want to do their best to portray themselves as the right candidate for the job. The number of job portals has skyrocketed, and social networks such as LinkedIn, Twitter and Facebook have changed the game. What you need is a differentiator that sets you apart from the crowd. A professionally developed website showcasing your skills is the answer.

So you already posted your resume on the big sites like Monster, Careerbuilder, Dice etc. You enrolled in your school’s career services program. You probably have a profile on Facebook or LinkedIn. And you diligently search job ads everyday and hit apply. Is that enough? If you are still in the job market, it isn’t! How does having your own website add value, or set you apart? Read on to find out.

1) Going the extra mile

Having your own website, whether self designed or professionally developed, shows that you took some extra steps to highlight your profile. This shows that you are ready to go the extra mile if needed. This is a very desirable quality that employers look for, and you earn brownie points by just having a website.

2) Highlight your strengths

A website lets you highlight your strengths. And unlike fixed formats on job portals that millions of others also use, you can use the website to showcase your best skills for the job that you covet. Are you a graphic artist or photographer? A fancy portfolio is a must to show off your project work. Are you a researcher with many awards and papers presented? Just add a page with all your publications, appearances etc. with hyperlinks to the actual content.

You can select tasty morsels to just whet the recruiters’ appetite so that they will want to talk to you.

3) Easy Contact features

Your website can be a one stop shop for all contact information. Displaying an email id and phone number in a prominent place makes it easy for the recruiter or employer to get in touch. And they will thank you for it!

You can even include a Contact form through which the recruiter can send you a quick message – much easier than having to email you.

4) Social Media Power

Most employers check out your social media presence now, to get an idea about your social behavior, how many friends you have etc. Adding links to your Facebook, Twitter, LinkedIn profiles will take them straight to your page, saving them time and effort. Maybe they will read your resume with a kinder eye?

5) Be the expert

A lot depends on your website URL. Say you want to be an Android developer. Having a URL such as ‘bestandrioddeveloper’ or similar might increase your chances of being noticed. And since your resume will contain a lot of keywords relevant to your dream job, you are more likely to be discovered by people looking for those skills. SEO apart, you display confidence in your abilities and establish yourself as an expert in your field by having your own website. This will definitely take you a few levels above your peer group, who may still be struggling with resume doctor sessions.

7 Business Development Marketing Tips For Social Media

You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.

Keep in mind that that social networking is a marketing tool and it is only effective when used properly to promote your business.

The key question for a business is “How is social media harnessed to generate real revenue and customers?” In today’s digitally connected society your customers regardless of their age, gender or economic status will be active on social networking sites.

Here are some of the latest usage statistics on social media use that will make a business take notice:

68% of small businesses will increase their social networking marketing efforts in the next year
56% of Twitter users say they use the micro blogging site for business or work related purposes
Over 40% of people have become ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace
20% of tweets are about business products
46% of Facebook users say they would talk about or recommend a product on Facebook
44% of Twitter users have recommended a product
Social media played a major role in holiday shopping – 28% of shoppers say social media has influenced their purchases
On the Facebook site alone:
More than 400 million active users
50% of active users log on to Facebook in any given day
Average user has 130 friends
People spend over 500 billion minutes per month on Facebook
There are over 160 million pages, groups and events that people interact with
Average user is connected to 60 pages, groups and events
Average user creates 70 pieces of content each month
Males and females almost equally use social sites (47% vs. 53%)
61% of Facebook users are middle aged or older, with the average age being 37
18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
The participation of your business in social networking should be self-evident, however, many businesses will go on to set-up social media sites and make no effort to participate and engage in the groups that their potential customers use.
To be successful in using social networking your business must find out where your potential customers spend time on these sites so that you can engage with them where they prefer and not where you prefer or are comfortable with. Participation and engagement with their social networks will form a platform from which to build relationships with communities of interest. This in turn will provide a new customer acquisition channel using the share and like capabilities of the social networking world. This “sharing” is the equivalent of word of mouth in traditional marketing.

Here are the 7 Business Development Marketing Tips for using Social Media:

1. Go where your customers are and not where you are comfortable

To find your customers on social networking sites consider the following:

Conduct a survey among your customers or potential customers.
Analyse and monitor traffic on social sites to discover how and where customers are sharing information about your business and your competitors.
Review marketing research or statistical information on the usage and demographics of the different social media sites.
2. Engage and interact
Social-media engagement is a conversation and your participation in the social network groups and communities is core to building relationships. Your value as a participant is judged by the value that you provide to the community as a whole. You can achieve this by freely sharing relevant, interesting and useful information

3. Research your competitors’ activities

You need to gather competitive information that can help your efforts. Conduct a competitive analysis of your top five competitors’ use of social media for the following:

The social networking sites that they actively participate
The type of content they publish
The number and type of followers, fans and views
The products, programs or events promoted
4. Release offers and programs that are exclusive to your social networking channels
You must give importance to your social media with exclusive offers for these promotional channels. This will entice potential customers to share with their networks the offer that is not available from other marketing channels.

As an example, provide offer an exclusive offer for your social media channel, such as discount coupon or voucher.

5. Social media participation requires authenticity and transparency

The words “authenticity” and “transparency” are a bit overused today, however, these are cornerstones to be successful with social networking. Be a real human being in your interactions. This is the foundation to build trust and connections with real people on social media groups and networks.

6. Look for value opportunities in selling through social networking

Take the opportunity to leverage social media in selling your products and/or services by offering relevant items that are of value to your followers. Make it easy for them to make the purchase from these social media channels.

7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.