Tips For Getting Business Web Development

If your want to grow your Small Business, Web Site Development is a crucial ingredient for this new growth going forward. Web development is more than putting words or content on a web page. Today more than 50% of folks looking for products or services use the internet to find what they needs. Here are three important consideration that will help you.

1. Web development means different things to different people. Generally speaking it means: Creating a website by building the framework of the site. This includes coding, SEO (search engine optimization) setting up blogs, contact forms and e-commerce capabilities. If you either don’t have the skill or the “time” to do this you can have it done for you. It is important to know the right questions to ask.

2. With over 50% of your customers using the web to find what they need, it is essential that the term they type into the search engines be a term that will lead them to your website. For example if your small business installs windows the customer will type in something like “window replacement your city”. When they enter that term if your web site doesn’t pop up you lost that customer. That is where a web development company can help make your business more money. After all that is what it’s all about.

3.Your company having a web site gives it “credibility”. Having a website lets customers know that your are serious about your products or services. It lets them see that you are easy to find and are here for the long term. It automatically gives them confidence in your company. When they get to your web site if it is easy to look at and easy to find the information they are looking for then the chances are great that they will call or drop into your business or store front.

There many advantages for your company to have a website which is properly completed and structured. Some of these advantages include prospects can find you 24 hours a day 7 days a week, it will increase your sales because lots of folks use the internet the same as so many in the past used the yellow pages, and it lets folks in all parts the country find your business. It gives them contact information such as email address or contact forms so they may ask questions about your specific products or services. So ask the right questions to the people in charge when selecting a Small Business Web Site Development company.

Tips and Tricks for Becoming an ASP Web Developer

How do you teach yourself ASP? There are so many resources out there, but where do you start? Here are a few suggestions on how to save yourself time and money while becoming a great ASP web developer.

1. Know and bookmark your tutorial sites

ASP101, Tizag and Coveryourasp are great for both work-through web development tutorials and later, troubleshooting. Rather than having to start from scratch with Google, it’s worth creating a ‘web development’ folder within your favourites so that you’ve got a quick reference guide for when you need it.

2. Set up IIS on your computer

IIS is the Microsoft server you can use to test, run and debug your ASP webpages. You can download IIS directly from Microsoft and follow instructions to set up your website.

It’s really useful to set IIS up so that error details appear on screen with a reason and line number for the error. This saves you having to refer to separate logfiles, which can be time-consuming. To set this up in IIS, go to Features View, right-click on ASP and choose Open Feature. Expand the Debugging Properties and change ‘Send Errors to Browser’ from False to True. Click Apply to save the changes.

By default, test websites are set to run on port 80. If you are a web developer planning to work on more than one website, be sure to use different port numbers so that you can run different sites concurrently.

3. Get a good code editor

Obviously you can use a program as simple as Notepad to create and edit ASPs. However, a good code editor will save you lots of debugging time while you get to know the rules and syntax of ASP. Crimson Editor is a good freebie; UltraEdit offers more features for a reasonable price.

4. Work your way through

You will often come across something new – an example of programming code which needs further analysis. I know this is not an environmentally friendly suggestion, but I have sometimes found it helpful to print code when stuck. The advantage of this technique is that you can refer back and forth within the code (e.g. to find declaration of variables or references to functions defined earlier) and you can annotate the code for future reference.

5. Keep extending your web development vocabulary

The old adage is true: “You don’t know what you don’t know”, so take the time to research new functions. Learning ASP programming is very much like learning a new language, so keep a “vocab book” to record your discoveries. Even though you may be keen to apply what you already know, there are plenty of useful in-built functions in ASP, so save yourself the time by using what’s already there.

Tips For Choosing A Developer And Maintaining Your Website

Web sites should be looked at as real estate on the World Wide Web. It is an investment which could make you money or leave you high and dry. If not created with class and strategy, it may also leave you and your company with a bad reputation. If your content is not valid or placed properly, you may never get your point across. Web sites, even those for strictly informational purposes, gain reputation over time. Companies and web crawlers (also known as spiders for search engines) are constantly monitoring web site activity and generating reports about YOU. These reports contain information such as traffic coming and going, links to and from other web sites, value of your content, content to keyword ratio, download speeds, and your behind the scenes coding.

Just like real estate, a well developed web site with a good history, reputation, and traffic is a gold mine! Domains that were once purchased for $10 are now selling for millions!!

You may be wondering, “How do I create such a website?” The most important thing to do is research and compare website developers before choosing one to work with. Start out your search by visiting Google.com and type in something along the lines of “website designer” or “web site developer”. If you would like to have someone local, be sure to also type in your city and/or state. The nice thing about Google is that they have a ranking system which puts the most visited sites with the best content at the top of their lists.

Take a look at the sites near the top of Google’s list. You will want to compare the layout and designs of the sites. Do you like them? Are they up to date and appealing? Do they have adequate information about the things you are interested in? Is that content written well? A developer’s website is a reflection of their work so make sure you look it over thoroughly. Also see what companies, if any, they are affiliated with and who their clients are. Make sure that their client list consists of multiple industries and are not limited to online businesses. Many developers will create their own online sites which are not owned by outside clients, but they will list them in their portfolio as clients anyway.

Take a look at their portfolio and visit the sites they have created. Analyze them. Make sure they are all up to date and appealing. Make sure the site layout and navigation is easy to use and functional. Take into consideration who their clients are and what industries they serve. Do they seem reputable?

If you find a developer that you like and may be interested in, the next step is to contact them. If you email or leave a message, make a note of their response promptness. Ask them a lot of questions about your ideas and concerns. Make sure they answer you appropriately and knowledgably. Ask questions about their refund policy, how they deal with revisions, what methods of customer service do they offer and what is the response time, do they offer maintenance and back ups, what does the design include, how are they going to drive traffic to your site, and anything else that is important to your project.

Once you have agreed on a price and what the project will entail. Provide the designer with an outline of your needs. Be as detailed and specific as possible. The more detailed you are, the more likely the designer is to get it right the first time. Be sure to confirm the expected date of completion.

After your site is completed and launched, it is up to you to make sure that it grows and builds a reputation for itself. You can do this by driving traffic to your site through pay-per-click programs, affiliate programs, link sharing, paid advertising, and more. Your developer should be able to help you with these things and provide more information about your options.

It is important to use some method of website traffic monitoring. This will give you details and statistics about the visitors to your site and their behavior. The reports in these programs will help you to determine if your site is performing well or if you need to make some adjustments. If you chose a good developer, they will be on top of this already. If you are unhappy with the results, be sure to let your designer know.

A well planned and developed site should last a long time. However, it is important to maintain it, update it with fresh content, monitor your traffic, and eventually give it a make-over. Far too often I see websites forgotten and left to fall behind modern technology and trends. It is a shame because your website is a reflection of you and what you were willing to invest in your business. Nurture your website and it will blossom into a profitable investment.

Tips For Making Your Content the Star

From the largest national firms to the solo practitioner, these days everyone has a website. Unfortunately, not everyone has a truly business development-driven website. Forget for a moment the world of technology…we challenge firms to use their online presence as more than just a showplace and focus on the words, the message and the BRANDING that can stimulate business development. Sure, visitors may be impressed with your tech-savvy but what makes them stay and read is good, clear, interesting content that reinforces your points of differentiation.

Websites are truly one of the easiest ways to give potential clients (and others) a good picture of who you are and what you do and have the added bonus of being easily updated on a moment’s notice. It is the only vehicle that can present up-to-the-minute information about what’s happening within your firm. Don’t let your site get carried away with the bells and whistles of technology… let it be driven by your brand message. Here are our top tips for making content the star of your site…

Stay True To Your Brand

Nothing is more of a disconnect than a firm website that takes on an entirely new visual identity. Your site should reflect your firm, from the brochures and advertising to the overall personality (the lawyers, the office, the practice focus)-websites aren’t the time to try something new. Stay true to your tone, your color scheme, and your voice and remember: Repetition, Repetition, Repetition.

Be Clear About What You Do

I can’t tell you how many law firm websites I’ve visited where it took me a few minutes to understand what they specialize in. Take the time to have a clear logo, full firm name and brief synopsis of what you do on the home page. Also be sure that your navigation bar is well organized and easily visible.

Be Concise But Informative

Your firm website is a great place to expand on information you may have left out of other legal marketing materials, but be sure to edit yourself. Few people are looking to read pages of information so make use of graphic elements like pullout quotes, big words and powerful statements to get your brand message across. If you must go longer than two or three paragraphs consider using subheads between them to better organize the information. This will allow readers to scan the page and still understand your points of differentiation. Hook readers with a strong opening statement and make use of a “more” link for those who want to read on.

Make It Easy To Find You

Don’t make potential clients (or even journalists and referral sources) search all over to find your contact information. Have a clear “Contact Us” button with all of the relevant information… including a phone number! In fact, we often advise clients to list their phone number on every page. For firms looking for publicity, you may consider a “newsroom” page listing contact information for your marketing director (or managing partner) as well as recent firm news and mentions.

Be Client-Friendly

Think like the client. What would you like to know? That means keeping attorney bios clearly organized and easy-to-read; practice area descriptions free from legalese; and (once again) contact information clearly labeled and thorough. You might also consider adding a specific contact person for each practice area to allow clients instant access to the people they need. For firms in large cities it’s never a bad idea to include a map (or link to one) showing where your office is located as well as information on parking or other general tips.

Update Your Site Often

Be honest when planning your site. If your firm events occur only once a year…don’t put up an events page. If you’re not able to keep up with blog posts… don’t add a blog. Be aware of what’s online and make the necessary adjustments-especially when it comes to personnel. Encourage attorneys to update their bios to include a new focus, new notable cases or new recognitions.

When it comes to your site the easiest way to ensure it’s kept on track is to designate one person to oversee all content-ask around the office, you may find an assistant or associate with a tech background or interest who will give the site the attention it needs. Another tool is to employ Google Analytics. Simple to set up, this service will let you see where your visitors are coming from and help you tailor your content to make the most of their time there. Whether you have 30 visitors or 30,000, in the end, taking 10 or 15 minutes a week (or even a month) to evaluate and update your firm website can make all the difference in the world.