Corporate website development is much more than just creating your website and putting it online. When developing your site you must consider marketing as a foundation to the development of your online presence. Businesses who fail to approach development from a marketing mind often find themselves dissatisfied with results of their site.
Corporate Marketing Tips
These are a few things to consider when developing your site that you want to make sure you communicate with your developer. Remember, often times people who develop or build websites are good at the technical aspect of the process but have minimal knowledge as to the successful marketing implementation.
- Prominent and focused call to action – this is the process of leading your visitor down a path that is predefined by you. Most websites fail to guide the visitor down a specific path, which results in a site that does not perform as it should. An example of this could be a video that invites the visitor to put in their information to receive something of value. Additionally, it could be as simple as direct verticals that is has clear navigation and specific action.
- Social media integration – the online world has drastically changed with social media being a driving force effecting the way we communicate and validate as a culture. This corporate website development marketing tip is critical if you want to engage your visitor. Social media integration can drastically increase your marketing results as other people share and approve of your content.
- Blog Integration – this is a must for any new corporate development. This concept is foreign to most businesses as they don’t understand the value in having a blog integrated on their corporate site. There are many reasons why a blog should be included. A few main reasons include, adding value to the visitor, giving people a reason to come back to your site, creating relevance in the search engine and increasing website authority.
- Niche Keyword Research – this is a major downfall of most online development companies. They are able to make a nice looking site, however, they fail to understand the importance of developing the corporate website around the keyword research. Think of keyword research as the foundation, just as if you were to build a sky scraper, the strength of that structure begins with laying the proper foundation.
These are just a few of the important marketing tips to consider when developing your corporate website. Focusing on these will position your site ahead of those in your market who don’t understand successful online asset development.