How to Optimize a Website

How to optimize a website is a question that is quite normal from someone who is just new to the world of online business. Today when the number of websites has crossed the trillions mark, people have started knowing the utility of website that is well optimized.

Gone are the days when the role of internet was limited to few areas only. At that time, it was mainly used as a source to gather some useful information that was not available elsewhere. As against that time, today the scenario is totally opposite. Now-a-days websites are used not just as the main source to gather information but also for buying or selling any kind of goods and services. But if you are thinking just owning a website is enough to attract customers and do wonders in online business, then you are totally wrong. It is so because today only those websites are benefiting that are on top due to perfect SEO.

If you are a newbie and if you want to know the easiest way to optimize your website, then here are some very important points to help you get started with:

1. Select a good domain name: To begin with, it is very important to select a good domain name. Usually a person selects that domain name that attracts him the most without caring for the nature of his business and preferences of his customers. It is here he commits the biggest mistake. A website name must specify the business you are in and must contain terms that are searched locally as well as globally. In order to know if the key terms are searched well, you can take the help of Google AdWords. There you are just required to put in the key terms which you are thinking to select and check out the number of searches locally and globally.

2. Take help of your competitors: if you are totally new to your business, then best would be to plan out strategies to be followed from the websites of your competitors. By going through the websites selling similar products or services you are going to deal with, you will get an idea of what to include in your website, what keywords to use and so on.

3. Read a little bit of HTML language: though much reference can be taken from the competitor’s website, still little knowledge of HTML language could help you a lot in your SEO campaign. If you are thinking in order to learn HTML you need to take long classes for various months, then you are totally wrong. As here we are discussing about the ways on how to SEO a website for a newbie, we understand it would not be feasible for you to learn lessons. So relax and just spend some time over internet to read a little bit on h1 tags, meta description, meta title, meta keywords, alt tags and their codes. This will help you in optimizing your website.

4. Get your website designed: Once you have knowledge of the above mentioned subjects, next important step would be to get your website designed. Here it is important to note that you are not required to waste a good amount of money on getting an attractive website for your business. It is so because in the eyes of optimization, a plain website without bells and whistles developed on simple HTML is best in all respects.

5. Prepare content for your website: This is the most crucial point you need to keep in mind in order to rank your website well. Here you need to first find out proper keywords for your website (again through Google AdWords) and then have to write content that is not just informative but interesting to read as well. Also it is important to lay emphasis on the information you need to deliver to your customers and not on the keywords. The content you are going to use has to be visitor friendly and 100% original as else all your efforts will go in vain.

6. Take help of Google tools: Even if you are a newbie, still you can take help of Google tools that are simple to handle and best in giving results. As a start you need to sign up for Google Webmaster Central and half of your work is done at that stage only. Also you need to sign up for Google Analytics as this will help in guiding you with details like what to include in your website, what your visitors are actually looking and so on. Though it will sound astonishing but you can even get an idea of the region from where a visitor is coming to your website.

7. Explore Webmaster Central in the best manner: This point is an addition to the above point only. Here it is emphasized to go through as many important details of Webmaster Central as possible. It is designed in such a manner that it will give you a good overview of practices that can help you in taking over your search engine optimization efforts to heights.

Tips For Making Your Content the Star

From the largest national firms to the solo practitioner, these days everyone has a website. Unfortunately, not everyone has a truly business development-driven website. Forget for a moment the world of technology…we challenge firms to use their online presence as more than just a showplace and focus on the words, the message and the BRANDING that can stimulate business development. Sure, visitors may be impressed with your tech-savvy but what makes them stay and read is good, clear, interesting content that reinforces your points of differentiation.

Websites are truly one of the easiest ways to give potential clients (and others) a good picture of who you are and what you do and have the added bonus of being easily updated on a moment’s notice. It is the only vehicle that can present up-to-the-minute information about what’s happening within your firm. Don’t let your site get carried away with the bells and whistles of technology… let it be driven by your brand message. Here are our top tips for making content the star of your site…

Stay True To Your Brand

Nothing is more of a disconnect than a firm website that takes on an entirely new visual identity. Your site should reflect your firm, from the brochures and advertising to the overall personality (the lawyers, the office, the practice focus)-websites aren’t the time to try something new. Stay true to your tone, your color scheme, and your voice and remember: Repetition, Repetition, Repetition.

Be Clear About What You Do

I can’t tell you how many law firm websites I’ve visited where it took me a few minutes to understand what they specialize in. Take the time to have a clear logo, full firm name and brief synopsis of what you do on the home page. Also be sure that your navigation bar is well organized and easily visible.

Be Concise But Informative

Your firm website is a great place to expand on information you may have left out of other legal marketing materials, but be sure to edit yourself. Few people are looking to read pages of information so make use of graphic elements like pullout quotes, big words and powerful statements to get your brand message across. If you must go longer than two or three paragraphs consider using subheads between them to better organize the information. This will allow readers to scan the page and still understand your points of differentiation. Hook readers with a strong opening statement and make use of a “more” link for those who want to read on.

Make It Easy To Find You

Don’t make potential clients (or even journalists and referral sources) search all over to find your contact information. Have a clear “Contact Us” button with all of the relevant information… including a phone number! In fact, we often advise clients to list their phone number on every page. For firms looking for publicity, you may consider a “newsroom” page listing contact information for your marketing director (or managing partner) as well as recent firm news and mentions.

Be Client-Friendly

Think like the client. What would you like to know? That means keeping attorney bios clearly organized and easy-to-read; practice area descriptions free from legalese; and (once again) contact information clearly labeled and thorough. You might also consider adding a specific contact person for each practice area to allow clients instant access to the people they need. For firms in large cities it’s never a bad idea to include a map (or link to one) showing where your office is located as well as information on parking or other general tips.

Update Your Site Often

Be honest when planning your site. If your firm events occur only once a year…don’t put up an events page. If you’re not able to keep up with blog posts… don’t add a blog. Be aware of what’s online and make the necessary adjustments-especially when it comes to personnel. Encourage attorneys to update their bios to include a new focus, new notable cases or new recognitions.

When it comes to your site the easiest way to ensure it’s kept on track is to designate one person to oversee all content-ask around the office, you may find an assistant or associate with a tech background or interest who will give the site the attention it needs. Another tool is to employ Google Analytics. Simple to set up, this service will let you see where your visitors are coming from and help you tailor your content to make the most of their time there. Whether you have 30 visitors or 30,000, in the end, taking 10 or 15 minutes a week (or even a month) to evaluate and update your firm website can make all the difference in the world.