How to Optimize a Website

How to optimize a website is a question that is quite normal from someone who is just new to the world of online business. Today when the number of websites has crossed the trillions mark, people have started knowing the utility of website that is well optimized.

Gone are the days when the role of internet was limited to few areas only. At that time, it was mainly used as a source to gather some useful information that was not available elsewhere. As against that time, today the scenario is totally opposite. Now-a-days websites are used not just as the main source to gather information but also for buying or selling any kind of goods and services. But if you are thinking just owning a website is enough to attract customers and do wonders in online business, then you are totally wrong. It is so because today only those websites are benefiting that are on top due to perfect SEO.

If you are a newbie and if you want to know the easiest way to optimize your website, then here are some very important points to help you get started with:

1. Select a good domain name: To begin with, it is very important to select a good domain name. Usually a person selects that domain name that attracts him the most without caring for the nature of his business and preferences of his customers. It is here he commits the biggest mistake. A website name must specify the business you are in and must contain terms that are searched locally as well as globally. In order to know if the key terms are searched well, you can take the help of Google AdWords. There you are just required to put in the key terms which you are thinking to select and check out the number of searches locally and globally.

2. Take help of your competitors: if you are totally new to your business, then best would be to plan out strategies to be followed from the websites of your competitors. By going through the websites selling similar products or services you are going to deal with, you will get an idea of what to include in your website, what keywords to use and so on.

3. Read a little bit of HTML language: though much reference can be taken from the competitor’s website, still little knowledge of HTML language could help you a lot in your SEO campaign. If you are thinking in order to learn HTML you need to take long classes for various months, then you are totally wrong. As here we are discussing about the ways on how to SEO a website for a newbie, we understand it would not be feasible for you to learn lessons. So relax and just spend some time over internet to read a little bit on h1 tags, meta description, meta title, meta keywords, alt tags and their codes. This will help you in optimizing your website.

4. Get your website designed: Once you have knowledge of the above mentioned subjects, next important step would be to get your website designed. Here it is important to note that you are not required to waste a good amount of money on getting an attractive website for your business. It is so because in the eyes of optimization, a plain website without bells and whistles developed on simple HTML is best in all respects.

5. Prepare content for your website: This is the most crucial point you need to keep in mind in order to rank your website well. Here you need to first find out proper keywords for your website (again through Google AdWords) and then have to write content that is not just informative but interesting to read as well. Also it is important to lay emphasis on the information you need to deliver to your customers and not on the keywords. The content you are going to use has to be visitor friendly and 100% original as else all your efforts will go in vain.

6. Take help of Google tools: Even if you are a newbie, still you can take help of Google tools that are simple to handle and best in giving results. As a start you need to sign up for Google Webmaster Central and half of your work is done at that stage only. Also you need to sign up for Google Analytics as this will help in guiding you with details like what to include in your website, what your visitors are actually looking and so on. Though it will sound astonishing but you can even get an idea of the region from where a visitor is coming to your website.

7. Explore Webmaster Central in the best manner: This point is an addition to the above point only. Here it is emphasized to go through as many important details of Webmaster Central as possible. It is designed in such a manner that it will give you a good overview of practices that can help you in taking over your search engine optimization efforts to heights.

Tips to Improve Your Webpage Performance

website-navigation.jpg-300x300Web page loading time plays an important role in drafting the destiny of the website. One of the biggest challenges posed by web developer during website development is developing download time friendly websites. Most of the web visitors love to visit those web pages which are downloading time friendly. According to a survey conducted by leading research organisation most of the users feel that things don’t happen fast enough to impress them. According to Christian Heilmann – Hollywood action flicks are to be blamed for generating the expectation of fast loading web pages in the web visitor because they always show the high decree, data rich animated webpage interfaces that pop up at the click of the mouse spilling out encyclopedic data within matter of few milliseconds. The over use of technology or very immature use of it may kill the purpose of the particular website application. It is always important to display the correct information at the places which will guide the web visitor to their ultimate goal.

There are many factors which may contribute towards slow download time of your webpage like

1. HTML is most commonly used for web development. Heavy file size of the HTML documents used during particular website development venture is one of the foremost reasons to slow down the downloading time of your webpage.

2. File size of another elements used during website design like graphics, programming scripts, and other multimedia functions are also responsible for slowing down the websites downloading time.

3. The speed of internet connection, server, and responsiveness of visitor’s computer also hampers the speed of the website.

These are just some of the technical factors which may play important role in affecting the speed of the particular website. There are certain measures to be taken up at web developer’s end during web development to create the download time friendly web application. Those measures are:

1. Optimise the HTML file size.

2. Optimise the file size of the elements used up for website application development like graphics, scripts and other multimedia elements. Thoroughly check the HTML scripts to ensure that webpage is not loaded with unwanted scripts during webpage development. Clearly define the image sizes and their container elements so that images load very fastly.

3. Use CSS script to control the functions in particular website application.

4. Now day’s web developers find it easy to use PHP script and JavaScript to cut down the file size and to cache the collated file during web application development. The files are cached, and are automatically updated when some changes are made in data during any phase of application development or website development.

5. Image jumble: Most the web developers used the idea of incorporating the low file size images during the early phases of the website development. These images were very quick in arresting the attention of the web visitor because the images with smaller file sizes loaded first in the mean time the images with large file size loaded up. This invoked the feeling of “more to come” in minds of the visitor. So web developer can use same method with much perseverance to grab the attention of the web visitor till the webpage loads fully.

Making Your Website Design a Success

If you’ve decided to pursue a website for your business, chances are you’re a little intimidated with the whole ordeal of getting from a blank page to a fully functional web page.

Here are a few tips to make the process of finding a website designer, building the site, and optimizing the finished product easier.

Find a reputable designer: After shopping for prices at your local website design firms, you may find that the best option will be to go with the cheapest. But before you hand the reigns to a relative or a friend, make sure you’ve done your homework.

Browse their portfolio, and study the work they’ve done. Do the websites they’ve developed show up when you search them on Google? Are the designs professional, clean, and effective? Most importantly, would you be confident with your company logo on some of the projects they’ve completed?

Remember, a poorly designed, poorly optimized website may do more harm than good. To ensure new and existing clients are confident in your business, make the investment of time and money the first time around.

Have a purpose: When you have chosen a website designer, make sure they know exactly what you want. If you’re looking to sell online, be ready to present them with an inventory list. Spend time on keyword research to ensure that your website will appear on the most searched phrases for your product. Go over layout, presentation, and everything that makes up an effective site.

HTML or Flash: Depending on the designer, they may offer you the ability to develop a Flash-driven website. Flash is the web’s version of an animated movie, with intense graphics, colorful pages, and music. While it may sound great, there are a few things to consider.

Music, animation and everything that comes with it are great for an action movie, but for those looking for information fast, Flash can often be an annoyance. Slow load times, complex designs and a repetitive jingle may send your visitors to another client – that is, if they were able to find you in the first place.

Flash based websites are often extremely weak performers on search engines, leaving your fun, exciting website a ghost town.

Stick with HTML – or it’s growing new cousin HTML5 – and leave your visitors feeling confident.

Now What?: After launching your website, you might think the work has been done when in reality, it has only just begun. Now is the time to begin driving traffic to your beautiful new online home.

Ask your website design firm if they offer search engine optimization services, and if they don’t, have them point you in the direction of someone who does. While some be campaigns can be quite expensive, expect to budget about $750-$1000 for an effective SEO project.

For businesses operating locally, stick to local search terms. For a carpet cleaning company in New York, spending thousands of dollars to appear on the first page of a broad search like “carpet cleaning company” is likely a wasted investment. Instead, stick to something specific, like “carpet cleaning company new york.”

Be On Your Toes: While this article will have you on the path to a successful online experience, it’s important to remember that you should never consider your website a finished product. Keep in close contact with your website design firm, and keep up with the latest trends and strategies.