Tips to Increase Website Traffic

webtrafficHow to get traffic to my website is a question that most web site owners have been asking since the creation of the internet. Many times people think that there is a magic solution or trick to getting more traffic to their website, but the real answer is hard work and preparation.

First of all you need to find the methods that work for your industry or niche. What works for a plumber might not work for an attorney, and what works for an auto body shop won’t work for an internet marketing company. To succeed with your online campaign, you need to know what products are available and how they work for your industry. Below are some great internet marketing tools that can increase traffic to your website. Your job is to find which one or combination of these products will work for your web site.

Google maps

Google Maps is a great tool to use to increase traffic to your website. If you provide products or services in a 10-20 mile radius of your business location (must have an address to use Google Maps) having a Map listing is a must. This form of marketing is free but you still need to make sure that your map listing is optimized and is completely filled out. If not done correctly your Google Map listing won’t show in the results of a local search.

Social Media

Twitter, Facebook, LinkedIn are some really great social media tools that if don’t correctly can really increase the traffic to your website. The problem with social media is, it really takes a tremendous amount of time to get the traffic to flow, but once you do it is quite rewarding. This is also a free source of advertising and can be used in conjunction with your Google maps. This is not only a great local marketing tool but national and globally as well.

Directory Submission

Depending on your industry, Directory submission is another great tool. All directories aren’t created equal. Some directories can be used for link building and others are used for generating traffic to your website. Directories like Superpages.com, Yellowpages.com and Yellowbook.com are great to generate traffic. If you are a plumber, carpet cleaner, roofer, etc… advertising in these directories will do your business good. These directories aren’t free, but depending on your business location it is well worth the cost to be listed with them. This is a great form of local marketing.

PPC, Pay-Per-Click or SEM

Pay-Per-Click (PPC) or Search engine marketing (SEM) is a paid form of marketing. Many people think that throwing money at a PPC program will make them money. WRONG! Once again you must take time with the tools that Google, Yahoo and Bing provide and read up on PPC marketing before spending a dime. Many companies have gone broke because they didn’t have solid plan of action and ended up spend thousands of dollars on an ineffective PPC campaign. Here is another great tip that will get you qualified traffic with a PPC campaign, Negative Keywords. Just learning about negative keywords will give you a leg up over the competition and will save you a lot of money on useless clicks. PPC is a great method of marketing locally, nationally or globally but it can get expensive very fast.

Search Engine Optimization- SEO

Search Engine Optimization (SEO) is an awesome form of marketing your website online. SEO is not an instant solution but if done correctly can generate traffic to your website that is out of this world. It takes a little time to develop so don’t expect super fast results. This form of marketing is Free if you do it yourself but is not recommended because it takes so much time to learn. Hire a internet marketing company that has a proven track record with generating lead using SEO. There are many companies that provide tools that can help you in the quest of learning SEO. SEOBook.com, SEOMoz.com and SEO.com are some great resources that have been around for many years. To register for these sites doesn’t cost you a dime and the information is always up to date. This method of marketing can be used locally, nationally or globally and is very rewarding when it comes to generating traffic.

How to Optimize a Website

How to optimize a website is a question that is quite normal from someone who is just new to the world of online business. Today when the number of websites has crossed the trillions mark, people have started knowing the utility of website that is well optimized.

Gone are the days when the role of internet was limited to few areas only. At that time, it was mainly used as a source to gather some useful information that was not available elsewhere. As against that time, today the scenario is totally opposite. Now-a-days websites are used not just as the main source to gather information but also for buying or selling any kind of goods and services. But if you are thinking just owning a website is enough to attract customers and do wonders in online business, then you are totally wrong. It is so because today only those websites are benefiting that are on top due to perfect SEO.

If you are a newbie and if you want to know the easiest way to optimize your website, then here are some very important points to help you get started with:

1. Select a good domain name: To begin with, it is very important to select a good domain name. Usually a person selects that domain name that attracts him the most without caring for the nature of his business and preferences of his customers. It is here he commits the biggest mistake. A website name must specify the business you are in and must contain terms that are searched locally as well as globally. In order to know if the key terms are searched well, you can take the help of Google AdWords. There you are just required to put in the key terms which you are thinking to select and check out the number of searches locally and globally.

2. Take help of your competitors: if you are totally new to your business, then best would be to plan out strategies to be followed from the websites of your competitors. By going through the websites selling similar products or services you are going to deal with, you will get an idea of what to include in your website, what keywords to use and so on.

3. Read a little bit of HTML language: though much reference can be taken from the competitor’s website, still little knowledge of HTML language could help you a lot in your SEO campaign. If you are thinking in order to learn HTML you need to take long classes for various months, then you are totally wrong. As here we are discussing about the ways on how to SEO a website for a newbie, we understand it would not be feasible for you to learn lessons. So relax and just spend some time over internet to read a little bit on h1 tags, meta description, meta title, meta keywords, alt tags and their codes. This will help you in optimizing your website.

4. Get your website designed: Once you have knowledge of the above mentioned subjects, next important step would be to get your website designed. Here it is important to note that you are not required to waste a good amount of money on getting an attractive website for your business. It is so because in the eyes of optimization, a plain website without bells and whistles developed on simple HTML is best in all respects.

5. Prepare content for your website: This is the most crucial point you need to keep in mind in order to rank your website well. Here you need to first find out proper keywords for your website (again through Google AdWords) and then have to write content that is not just informative but interesting to read as well. Also it is important to lay emphasis on the information you need to deliver to your customers and not on the keywords. The content you are going to use has to be visitor friendly and 100% original as else all your efforts will go in vain.

6. Take help of Google tools: Even if you are a newbie, still you can take help of Google tools that are simple to handle and best in giving results. As a start you need to sign up for Google Webmaster Central and half of your work is done at that stage only. Also you need to sign up for Google Analytics as this will help in guiding you with details like what to include in your website, what your visitors are actually looking and so on. Though it will sound astonishing but you can even get an idea of the region from where a visitor is coming to your website.

7. Explore Webmaster Central in the best manner: This point is an addition to the above point only. Here it is emphasized to go through as many important details of Webmaster Central as possible. It is designed in such a manner that it will give you a good overview of practices that can help you in taking over your search engine optimization efforts to heights.

Tips For Getting Business Web Development

If your want to grow your Small Business, Web Site Development is a crucial ingredient for this new growth going forward. Web development is more than putting words or content on a web page. Today more than 50% of folks looking for products or services use the internet to find what they needs. Here are three important consideration that will help you.

1. Web development means different things to different people. Generally speaking it means: Creating a website by building the framework of the site. This includes coding, SEO (search engine optimization) setting up blogs, contact forms and e-commerce capabilities. If you either don’t have the skill or the “time” to do this you can have it done for you. It is important to know the right questions to ask.

2. With over 50% of your customers using the web to find what they need, it is essential that the term they type into the search engines be a term that will lead them to your website. For example if your small business installs windows the customer will type in something like “window replacement your city”. When they enter that term if your web site doesn’t pop up you lost that customer. That is where a web development company can help make your business more money. After all that is what it’s all about.

3.Your company having a web site gives it “credibility”. Having a website lets customers know that your are serious about your products or services. It lets them see that you are easy to find and are here for the long term. It automatically gives them confidence in your company. When they get to your web site if it is easy to look at and easy to find the information they are looking for then the chances are great that they will call or drop into your business or store front.

There many advantages for your company to have a website which is properly completed and structured. Some of these advantages include prospects can find you 24 hours a day 7 days a week, it will increase your sales because lots of folks use the internet the same as so many in the past used the yellow pages, and it lets folks in all parts the country find your business. It gives them contact information such as email address or contact forms so they may ask questions about your specific products or services. So ask the right questions to the people in charge when selecting a Small Business Web Site Development company.

Tips on Transitioning to a New Web Design Company

A transition from one website design company to another can be a tricky situation. The original vendor often views the new vendor as a competitor. Some web design firms have been known to be unwilling to release information and provide access to what they view as intellectual property as well as other proprietary resources. By not willingly sharing the information they make it difficult for a company to take their website somewhere else.

A company or organization should not stay with a website design company that they are not satisfied with; after all you want to have the best websites for your organization. However, a transition to a new web design company should not be taken lightly; it takes a good amount of planning and preparation for a smooth and successful transition.

Consider the following tips when transitioning to a new web design company:

First ask yourself why you feel the need for a change. Is there a way to re-work a new contract with the current design firm so that you can avoid the move?

Timing is important. You don’t want to change website designs or companies in the middle of a big product launch.

Read the fine print and legal documents of the contract with your current web design company. There are sometimes penalties for termination. Some contracts don’t have any specifics about responsibilities during a transition and other contracts are very specific about what information will and will not be shared.

Compile all of the hosting details, site statistics, and technical specifications for your website. Most likely you will need to gather this information from the original website design company. Putting the request in writing will help to speed the process.

Use the site statistics report to show other website design companies bidding on your redesign. It will allow them to develop a plan around current site traffic patterns, target market interests, and develop a search engine marketing strategy.

Search for a design firm that creates website design with SEO in mind.

When you have done your research narrow your web design firm options down to three choices. Provide each company with as much information as you can and allow them to bid on the redesign. Ask that they include the following details: Budget, Time-frame of completion, Redesign strategy outline, Search Engine Optimization incorporation, and Other web design details such as form pages, Facebook pages, lead generation, etc.

Once you have received bids and proposals review each one carefully. Evaluate the proposals based on their comprehensiveness and look for a company who will exceed your expectations.

Kickstart Your Jobsearch With A Professionally Developed Website

The one common theme among all job seekers is anxiety. Anxiety about the economy, employment and hiring trends, popular professions etc. The topmost question in any job seeker’s mind is whether their profile is good enough. Soon to graduate students, recent grads or middle level professionals all want to do their best to portray themselves as the right candidate for the job. The number of job portals has skyrocketed, and social networks such as LinkedIn, Twitter and Facebook have changed the game. What you need is a differentiator that sets you apart from the crowd. A professionally developed website showcasing your skills is the answer.

So you already posted your resume on the big sites like Monster, Careerbuilder, Dice etc. You enrolled in your school’s career services program. You probably have a profile on Facebook or LinkedIn. And you diligently search job ads everyday and hit apply. Is that enough? If you are still in the job market, it isn’t! How does having your own website add value, or set you apart? Read on to find out.

1) Going the extra mile

Having your own website, whether self designed or professionally developed, shows that you took some extra steps to highlight your profile. This shows that you are ready to go the extra mile if needed. This is a very desirable quality that employers look for, and you earn brownie points by just having a website.

2) Highlight your strengths

A website lets you highlight your strengths. And unlike fixed formats on job portals that millions of others also use, you can use the website to showcase your best skills for the job that you covet. Are you a graphic artist or photographer? A fancy portfolio is a must to show off your project work. Are you a researcher with many awards and papers presented? Just add a page with all your publications, appearances etc. with hyperlinks to the actual content.

You can select tasty morsels to just whet the recruiters’ appetite so that they will want to talk to you.

3) Easy Contact features

Your website can be a one stop shop for all contact information. Displaying an email id and phone number in a prominent place makes it easy for the recruiter or employer to get in touch. And they will thank you for it!

You can even include a Contact form through which the recruiter can send you a quick message – much easier than having to email you.

4) Social Media Power

Most employers check out your social media presence now, to get an idea about your social behavior, how many friends you have etc. Adding links to your Facebook, Twitter, LinkedIn profiles will take them straight to your page, saving them time and effort. Maybe they will read your resume with a kinder eye?

5) Be the expert

A lot depends on your website URL. Say you want to be an Android developer. Having a URL such as ‘bestandrioddeveloper’ or similar might increase your chances of being noticed. And since your resume will contain a lot of keywords relevant to your dream job, you are more likely to be discovered by people looking for those skills. SEO apart, you display confidence in your abilities and establish yourself as an expert in your field by having your own website. This will definitely take you a few levels above your peer group, who may still be struggling with resume doctor sessions.

Making Your Website Design a Success

If you’ve decided to pursue a website for your business, chances are you’re a little intimidated with the whole ordeal of getting from a blank page to a fully functional web page.

Here are a few tips to make the process of finding a website designer, building the site, and optimizing the finished product easier.

Find a reputable designer: After shopping for prices at your local website design firms, you may find that the best option will be to go with the cheapest. But before you hand the reigns to a relative or a friend, make sure you’ve done your homework.

Browse their portfolio, and study the work they’ve done. Do the websites they’ve developed show up when you search them on Google? Are the designs professional, clean, and effective? Most importantly, would you be confident with your company logo on some of the projects they’ve completed?

Remember, a poorly designed, poorly optimized website may do more harm than good. To ensure new and existing clients are confident in your business, make the investment of time and money the first time around.

Have a purpose: When you have chosen a website designer, make sure they know exactly what you want. If you’re looking to sell online, be ready to present them with an inventory list. Spend time on keyword research to ensure that your website will appear on the most searched phrases for your product. Go over layout, presentation, and everything that makes up an effective site.

HTML or Flash: Depending on the designer, they may offer you the ability to develop a Flash-driven website. Flash is the web’s version of an animated movie, with intense graphics, colorful pages, and music. While it may sound great, there are a few things to consider.

Music, animation and everything that comes with it are great for an action movie, but for those looking for information fast, Flash can often be an annoyance. Slow load times, complex designs and a repetitive jingle may send your visitors to another client – that is, if they were able to find you in the first place.

Flash based websites are often extremely weak performers on search engines, leaving your fun, exciting website a ghost town.

Stick with HTML – or it’s growing new cousin HTML5 – and leave your visitors feeling confident.

Now What?: After launching your website, you might think the work has been done when in reality, it has only just begun. Now is the time to begin driving traffic to your beautiful new online home.

Ask your website design firm if they offer search engine optimization services, and if they don’t, have them point you in the direction of someone who does. While some be campaigns can be quite expensive, expect to budget about $750-$1000 for an effective SEO project.

For businesses operating locally, stick to local search terms. For a carpet cleaning company in New York, spending thousands of dollars to appear on the first page of a broad search like “carpet cleaning company” is likely a wasted investment. Instead, stick to something specific, like “carpet cleaning company new york.”

Be On Your Toes: While this article will have you on the path to a successful online experience, it’s important to remember that you should never consider your website a finished product. Keep in close contact with your website design firm, and keep up with the latest trends and strategies.