The one common theme among all job seekers is anxiety. Anxiety about the economy, employment and hiring trends, popular professions etc. The topmost question in any job seeker’s mind is whether their profile is good enough. Soon to graduate students, recent grads or middle level professionals all want to do their best to portray themselves as the right candidate for the job. The number of job portals has skyrocketed, and social networks such as LinkedIn, Twitter and Facebook have changed the game. What you need is a differentiator that sets you apart from the crowd. A professionally developed website showcasing your skills is the answer.
So you already posted your resume on the big sites like Monster, Careerbuilder, Dice etc. You enrolled in your school’s career services program. You probably have a profile on Facebook or LinkedIn. And you diligently search job ads everyday and hit apply. Is that enough? If you are still in the job market, it isn’t! How does having your own website add value, or set you apart? Read on to find out.
1) Going the extra mile
Having your own website, whether self designed or professionally developed, shows that you took some extra steps to highlight your profile. This shows that you are ready to go the extra mile if needed. This is a very desirable quality that employers look for, and you earn brownie points by just having a website.
2) Highlight your strengths
A website lets you highlight your strengths. And unlike fixed formats on job portals that millions of others also use, you can use the website to showcase your best skills for the job that you covet. Are you a graphic artist or photographer? A fancy portfolio is a must to show off your project work. Are you a researcher with many awards and papers presented? Just add a page with all your publications, appearances etc. with hyperlinks to the actual content.
You can select tasty morsels to just whet the recruiters’ appetite so that they will want to talk to you.
3) Easy Contact features
Your website can be a one stop shop for all contact information. Displaying an email id and phone number in a prominent place makes it easy for the recruiter or employer to get in touch. And they will thank you for it!
You can even include a Contact form through which the recruiter can send you a quick message – much easier than having to email you.
4) Social Media Power
Most employers check out your social media presence now, to get an idea about your social behavior, how many friends you have etc. Adding links to your Facebook, Twitter, LinkedIn profiles will take them straight to your page, saving them time and effort. Maybe they will read your resume with a kinder eye?
5) Be the expert
A lot depends on your website URL. Say you want to be an Android developer. Having a URL such as ‘bestandrioddeveloper’ or similar might increase your chances of being noticed. And since your resume will contain a lot of keywords relevant to your dream job, you are more likely to be discovered by people looking for those skills. SEO apart, you display confidence in your abilities and establish yourself as an expert in your field by having your own website. This will definitely take you a few levels above your peer group, who may still be struggling with resume doctor sessions.