If you are doing business on the internet your website is foundation of your business. It is very important for you to understand various ways to set up your website and drive traffic to it. Also designing your website correctly will help you to maximize your conversion rate.
Here are a few tips for designing your website.
Opt-In Form: Having an opt-in form on your website so that people can subscribe to your newsletter is one of the best ways to increase your value per visitor. The reason being is that once you capture your traffic’s e-mail you can use it to build a relationship with your subscriber which is one of the most important components of converting traffic into sales.
If people know you and like you they will buy from you. It is that simple. By just allowing traffic to come to your site and then leave, you will never be able to build a relationship. When you have a subscriber’s e-mail address you can build a long lasting relationship with the subscriber which will allow you to harness the true power of converting your website traffic into sales.
Blog Marketing: No matter if you are selling physical products, services, or information products blog marketing should be a key component of generating income from your website. If you have an ecommerce website selling products you can simply develop a blog in a subdirectory of your website and use this as a marketing funnel to sell your products.
For instance, your blog would be located at <a target=”_blank” rel=”nofollow” href=”http://www.yoursite.com/blog”>http://www.yoursite.com/blog</a>. On the blog you would post reviews, tips and other related information about your products. These blog postings would then funnel into your ecommerce store to sell your products.
There are substantial advantages to blog marketing. You can profit immensely by driving traffic to your website by using some of the web 2.0 features of blogs and also by getting links in the many thousand blog directories on the Internet.
Also allowing users to comment on your blog posting can be another way to build a relationship with your users which will lead to more sales in the future.
Lastly, as part of your blog marketing strategy do not forget to have an opt-in form so you can capture e-mail address on the blog as well.
Organic Search Engine Optimization: Improved search engine rank in the organic search engine result can have a dramatic impact on your websites traffic and income you generate from the Internet.
Designing your website with this in mind will help you generate income well into the future. Here are some tips:
1. Title Tags: On each page of your website it is critical the title tags mentions the keyword you are trying to target at least once. It is preferable if the keywords are earlier than later in the tag. But do not just put keywords in the title tag. You need to make the title tag catchy because this is what shows up in the search results. If it is not catchy then nobody will click on it. Do not make your title tag to long you keep it to 60 characters or less.
2. Meta Description: The meta description should be approached similar the title tag. Make sure the keywords you are targeting are in the meta description and that you make it catchy. It can be a little longer than the title tag but try to keep it less than 200 characters.
3. Website Copy: In your website copy make you sales copy with keywords in mind. Have an header tag with the page keyword in it and also look for related keywords that are semantically related. For instance, a related keyword to income is profit so I would use both of these keywords in my sales copy if I am selling a book on how to generate income on the internet.
4. Links: Get lots of relevant links to your site from other high quality websites in your niche. These links will help your website rank in the search engines. Be sure to include your keywords in your links and put a good length description around your link. Links to your website embedded in content seem to count more so this is a good focus as well.
Following these website tips will get your website generating income from the internet at a rapid pace!